Close The Sale And Negotiate For Higher Gross On Every Deal


Get to class today so you can start selling more tomorrow!

Close The Sale And Negotiate For Higher Gross On Every Deal

Program Goals: Develop advanced level closing skills and consistently follow a rock-solid negotiation process to increase unit sales and gross profit.

Develop advanced level closing skills and consistently follow a rock-solid negotiation process to increase unit sales and gross profit.

In "How To Sell A Car Today", your salespeople learned how to close more sales based on value - and that means more deliveries and higher gross profit.

Now it's time to take Closing & Objections to the next level to make even more sales. It's time to learn how to set up the negotiation properly and how to wrap up the negotiation in 20 minutes or less for even more deliveries and another easy 20-30% increase in gross profit.

When you use my effective 3-Pass Negotiation Process on every deal you work, you will definitely sell more units, have a lot more fun and hold more gross profit on every delivery. The best part - your customers will be happier with their purchase than ever before.

How can that be? Because the average salesperson leaves out the two most important ingredients in selling that sends people home completely happy about their purchase - fun and value. Instead of making sure "getting a car is fun" and instead of "selling the value", almost every salesperson shortcuts the selling process, pre-qualifies on trade, down and payments, starts the negotiation on the lot and then tries to grind out a deal with a weakly committed prospect.

Buying should be fun and selling should be easy - and it can be when you follow the processes we outline in "Selling A Car & Closing The Sale Today" and in the processes we'll teach you in this course. You'll learn how to keep the sale moving forward on the lot and through the 'Close' and then right through the negotiation with our copyrighted and trademarked negotiation process. That's why our customers are the highest achievers in the car business - bar none!

Note to Dealers and Managers On Working The Deal...

You learned how to work the deal in our Desking Course for Managers and now you have a consistent and repeatable process for every manager to follow on every deal. By having that process, you'll take your weakest manager on the desk and have them producing at above average levels overnight.

Now you want make that process at the desk even more effective. To do that; logically you and your salespeople have to be working together from the time they greet a prospect at the curb, until they bring you a deal and a commitment.

The Desking Process alone will increase sales and gross profit - and when your salespeople sell it right and set this deal up perfectly for a value based negotiation, the sky is the limit on how many extra units you can deliver and where you can take your gross per unit.

Most important: Customer Satisfaction! You can learn to sell at higher levels with incredible gross profits and make your customers happier than ever before.

Why is that so true? Because when you read about how customers hate the negotiation process - if you dig into the rest of the process of how the sale progressed from the time they met their salesperson - the typical negotiation in 80% of the dealerships is just another very bad step in a very bad process. They don't hate negotiation, they hate negotiating with a bunch of amateurs.

Clean up the selling process, keep it focused on the customer and the value to them of your product, close the sale my way, handle their buying objections without turning the commitment to price, sit the happy customer down to start the paperwork, and then finish it off with a quick and easy, non-confrontational, 3-Pass Negotiation Process, and you'll develop a loyal customer forever.

This advanced course requires completion of Joe's 2-Day How To Sell A Car & Close The Sale Today Workshop or JVTN® Course Certification of Ask The Right Questions & Close More Sales, How To Handle Price and How To Sell More Cars Every Month.

A Dozen Advanced Closing & Objection Handling Methods

In "How To Sell A Car & Close The Sale Today", your salespeople learned the most effective methods to close the sale and get the firmest of commitments to own it right now with 75% of your prospects.

In this course, we'll teach them how to close the sale with those tougher customers and those tougher objections.

The Secrets To Setting Up A Winning Negotiation Every Time

Why speed kills selling - and why slow kills negotiations
The difference between closing and negotiating
7 steps to setting up a winning negotiation every time
The 12 Rules you have to follow when you're in the negotiation
How to use a customer statement for more deliveries at higher gross
Another dozen tips and strategies for effective negotiations

Your Simple 3-Pass Negotiation Process

Understanding the process and your goal in negotiation
Your 1st Offer - the goal, the plan and your exact presentation
Your 2nd Offer - two critical steps that will bring in the gross
Your Final Offer - now it's time to get that last bump and wrap it up

Add $300 more in gross 50% of the time - after you already have a deal!

This is the course that pulls all of your hard work together! Call Now!


Contact Us for a special consultation of Joe's Closing Workshop.

Sales Workshop testimonials

See what some of our customers have to say about our workshops
“I just had my best month ever!”

Joe - I'd been a service technician for the past 2 years. As a tech, my tools were everything to me because having the right tools for the job made my work much easier and more profitable for the dealership. I have been selling cars a quick 6 months. I was selling about 6 a month, but I knew there was so much more out there for me if I just had the right tools. After attending your workshop, I realized my words are my tools, so I upgraded my selling tool box with the right words in sales, and with your New Basics I have a clear, easy to follow plan for success with every customer. I slowed down, I stay off price now to build more value, and I get as many yeses (to confirm the benefits) as I can. The changes I've made since your class have been incredible. I just had my best month ever, I sold 15 cars, tripled my earnings and my customers love me! My goal now is to double my earnings from when I was a tech, and thanks to your program, I'm off to a great start!

Nick Nolan, Salesperson, Lititz, PA

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“Last year we were up 30% in new car sales, and 53% for used!”

Hello Joe, I just wanted to take a minute to say thanks for another Incredible Year. As a group, the Murray group believes in training 100% and last year we were up 30% in new car sales and our used car sales were up 53%. We send all of our managers to the managers and sales workshops and all salespeople to the sales workshops and most have been to the Closing and Negotiation workshop as well. Many of them have been multiple times. Why? Because it just plain works. You can never stop learning and you have to keep evolving if you want to stay ahead of the competition. The consistency of the message when going through your New Basics sales process is what everyone needs to stay on track and keep growing, and JVTN® provides that to myself and my team to always keep us fresh and always gives me new topics to train on. I recently attended your Train The Trainer workshop, and I've got to say it really got me out of my comfort zone and changed my perspective on what effective training really looks like. After that class, I now approach my meetings with a solid plan, and I understand that if I want to get them excited about any topic we cover, I need to tune in to their station (What's In It For Them), and if my training doesn't include the ‘how to', it's of no value to them. My meetings have gotten easier, they have been way more effective and the involvement during the meetings has gone up 10-fold. My salespeople are having more fun, closing more deals and making more money and most importantly - more and more of our customers are happy! Thanks again for providing everything a dealership needs to be a success in today's ever-changing market!

Tony Almeida, Sales Manager, Fort St. John, BC Canada

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“I sold 222 units year #1; 248 year #2; and 297 year #3...”

I have attended 2 of Joe's Sales Workshops, his Closing and Negotiating Workshop, and we have JVTN® in our dealership. Last year, my resolution was to get focused and make training a priority. Every day I made sure I did something, whether it was watch a video on JVTN®, read some pages in one of Joe's books or newsletters, or review my workbooks from class. It paid off, and I had my most successful year in the car business yet! I sold 222 units year #1, 248 in year #2, and 297 in year #3! I have been in the car business for 26 years and I can easily say that Joe Verde has the best training in the automotive industry and I owe a large part of my success to it, so thank you Joe!

Joe Archer, Salesperson, New York

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If you want to stop missing deals that you thought you could have made, this is the workshop for you...You'll learn a step-by-step process and more than a dozen ways to close the sale and overcome objections to get a firm commitment from your prospects.


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See how to pick up those missed sales at Joe's Closing & Negotiation Workshop...Call or email a regional manager now and take your skills and paycheck to the next level.