FIRST LET’S LOOK AT YOUR STATISTICAL POTENTIAL
- 85% of the people on your lot today, came in with the plan to purchase a vehicle.
- 78% (8 out of 10) of those people will actually purchase a vehicle somewhere.
- 38% (3 of the 8) purchase within 4 hours of stopping at the first dealership.
- 57% (4.5 of the 8) will have purchased within 3 days.
- 90% (7 of the 8) will have purchased within 1 week.
Common sense for the last couple years would suggest that
about 100% of the people who came onto your lot did not say...
“Hon, let’s grab our masks, risk covid and have some
fun today looking at a few practically empty dealers’ lots
for cars that we have no intention to buy anyway.”
Here’s a visual I used when holding a dealer meeting at a football stadium.
Our meeting was in a room where everyone could look down at the entire field.
Everyone said, “WOW!” so this may help you see your opportunity, too.
If you sell 2,500 vehicles a year and deliver 20% (1 out of 5), that means
you had 12,500 opportunities (people) on your lot to sell a vehicle.
So imagine a football stadium that holds 12,500 people.
20% are in the stands behind the north goal post.
Those 2,500 represent the people you sell now.
20% are in the stands behind the south goal post.
Those 2,500 represent the people who don’t buy.
60% are in the stands on each side of the stadium.
Those 7,500 people represent the sales you missed
who bought a vehicle somewhere else instead.
Every dealer’s losses are massive.
So stop saying, “We’re doing everything we can,”
and start improving something every month.
OUR CURRENT GROSS PROFIT OPPORTUNITY
WITH OUR EXISTING FLOOR TRAFFIC
B. 8 out of every 10 of them buy somewhere, so we have
buyers each month
C. Based on our gross x B (buyers), we have a total of
IN GROSS PROFIT OPPORTUNITY
ON OUR LOT EACH MONTH
D. Of all of those buyers on our lot, we deliver
units each month
E. Our ‘Total Gross Per Month’ now is
from our current deliveries
F. OUR MISSED OPPORTUNITY EACH MONTH IS
units per month
and
IN GROSS PROFIT WE HAD A CHANCE TO GET
THAT END UP BUYING SOMEWHERE ELSE
YOU WON’T EVER GET IT ALL
BUT YOU CAN CERTAINLY IMPROVE
Maximizing your opportunities for sales, gross and profit
is what we do best, and that’s why we’re Number 1.
Nobody says “No” to using our training.
They’re only saying “No” to the proven results
they would get from using our training.
Call us today and let’s get you started!
