Do You Need Training In Your Dealership?
There are two kinds of training; Initial and Ongoing.
Initial training is done best in our classroom environment with group interaction, with a trainer and supervised role playing.
The only place ongoing training can be held is in your dealership. That's why your managers have to learn how to train salespeople.

Get to class today so you can start selling more tomorrow!
Increase Sales - Lower Turnover - Consistency
Program Goals for the Train Your Trainer Workshop: Implement a Complete, Consistent and Effective training process and develop your manager's training skills.
Now it's time to take Closing & Objections to the next level to make even more sales. It's time to learn how to set up the negotiation properly and how to wrap up the negotiation in 20 minutes or less for even more deliveries and another easy 20-30% increase in gross profit.
In the Team Leadership course, you learned that as a manager (with any title) in the sales department, you have four core responsibilities: hire the right people - train them initially and then daily - coach them individually and as a group, develop their skills - and then manage your salespeople and their activities each day.
Managing a sales team is a lot like trying to corral a herd of cats - and training is just about as tough until you learn the steps to success in developing your own in-dealership training and coaching process. You've made the investment in initial training in our different sales courses and you probably have JVTN®, too, and now it's time to really turn on training in your dealership. Attend this course and take one of your most important steps in management by developing your own skills on how to train, coach and develop your salespeople. Our goal in this course is simple; we will teach you how to facilitate training and teach you how to coach your team every day - using the Joe Verde selling, closing, negotiation and business development process as your base.
Here's A Brief Summary Of What You'll Learn In This Course
Our trainers are recognized as the best trainers in the industry. You don't need to build your training from the ground up because when you leave this 2-day workshop, you'll prepare and hold the best sales training meetings anyone has ever held in your dealership. Seriously!
You'll learn the secrets to turning boring sales meetings into dynamic training sessions that build skills fast.
Practically every attendee tells us this is the most intense, most exciting and most exhausting course they've ever attended. If you're serious about getting out of your own comfort zone and learning to teach other people how to succeed in sales, attend this course and you'll learn...
- Create a continuous 30-60 day training plan to develop the specific skills you know you need
- Prepare for daily training in 10 minutes or less
- Get every salesperson involved in every meeting, every time, without exception
- Get everyone involved in practicing each topic so they can develop the skills they need to improve
- Get verifiable results from every meeting you hold
Why Daily Training In Your Dealership Is So Important
Attending this program will bring your management staff together as a team and at the end of this workshop, you and your managers will have common goals, and a step-by-step plan to manage your sales force in today's changing market.
Creating Interest And Desire In Learning More Through Daily Training
Your first challenge in holding training in your dealership is to get past all of the negative experiences your salespeople have had in training in the past. We've all sat through way too many long, boring and generally worthless training meetings. We will teach you the 3 step process of how people learn, and we'll show you how to get each person in every meeting interested in learning and developing the skills you'll be covering.
We'll teach you how to get them to want to learn - otherwise it won't matter how important what you're covering is to them, or to the success of your dealership.
There are 3 Stages of Skill Development
- First we recognize a skill or technique as being beneficial to us
- Then we duplicate the skill through exact practice
- Finally, we master the skill from the repetition of continuous practice
Even after we actually develop a skill, like knowing how to bypass price on the lot so we can build value; how to rephrase price when we're closing and how to refocus price back to budget when we're negotiating - every day those skills are challenged so many times in sales that we're continually struggling just to maintain our skills when price comes up.
Now toss in a few dozen other critical skills and habits that we have to maintain on a daily basis and you'll start to understand why a consistent process in sales is critical to help salespeople stay on track and why it takes daily training, reminding, practice and coaching to stay on top of our game.
Add $300 more in gross 50% of the time - after you already have a deal!
- Unconscious Incompetence (They don't know what they don't know)
- Conscious Incompetence (They know what they don't know, but can't do it)
- Conscious Competence (They know but have to focus to make it work)
- Unconscious Competence (Selling is a "No Brainer" - now they just do it)
There are so many big skills and even more small skills a salesperson has to master and then maintain to consistently produce at above average levels, that you're literally either learning more in sales every day and growing, or you're constantly in a struggle to even earn a decent income.
Did You Notice That This Is Listed As A "Very Interactive" Course?
The best way to learn to become a trainer is to do it - and that's exactly what you'll be doing for 2 full days. This course will change your life - see you there.